I’m Viola. I find the problem behind the problem and work with teams to solve it. I bring together customer research, data analysis and hands-on design to improve how services work for customers and the people delivering them.
Explore selected work ↓I connected a launch website and waitlist with AI-assisted audience segmentation, and developed guest personas and pricing recommendations adopted for a new Kyoto property.
Read the caseI redesigned site navigation, property pages and workshop booking, using guest feedback and booking patterns to guide the information hierarchy.
Read the caseI shaped the counting flow, history and interactive scenes for an iPhone and Apple Watch product, working with AI-assisted development to bring it into internal testing.
Read the caseI led usability testing, redesigned banking journeys, and designed support conversations and a callback workflow for a system migration.
Read the caseCompany context · Photo from Teak (formerly Protecht)
I redesigned protection choices and interaction states, adapting widgets to client brands and using usability testing to inform design iterations.
Read the caseI combine customer research and data analysis with hands-on design. That can mean shaping a launch, improving a booking journey or helping teams deliver more connected support.
Recent projects span a hospitality launch, booking experiences, an independent product, a banking-system migration and insurance checkout.
