MAANA website
& booking redesign

Our campaigns often sent people directly to Book Now. We had complaints that visitors did not realise MAANA also offered experiences and retreats. If they focused on the first stay they saw and left, the campaign had not introduced the wider business.

The existing page did contain all three categories. The hierarchy was the problem: small, quiet text links sat above much larger accommodation images. I made choosing the kind of visit the first decision, with equally prominent routes for Stay, Experiences and Retreats.

MAANA’s properties are not interchangeable hotel rooms. They differ in capacity, character and location. Yet the existing Kyoto page leads with a large image carousel, puts practical facts in dense lists below it, and separates Design, Gallery and Location across pages.

I used booking patterns to give each stay a recognisable guest profile, expressed through cues such as family-friendly or suited to couples. Kyoto’s larger-family positioning sits alongside its capacity and layout, so guests can assess fit before getting lost in the imagery.

The redesign gives practical information a hierarchy while preserving a magazine-like reading experience. Property identity leads; quick facts answer immediate questions; the home’s story and design unfold through editorial spreads; grouped amenities and labelled icons make details easy to scan.

A workshop visitor needs more than an evocative craft story. They need to know what they will do, whether it fits their itinerary, what they will take home and when they can attend.

The earlier Experiences hub opened with a long brand introduction and large, stacked workshop sections. I reorganised discovery around named activities and concise descriptions. On individual pages, I brought decision information together and made the session journey more explicit.

I explored a next-available-session shortcut alongside a fuller calendar, so guests could start from either the activity or their available dates. The design also made practical access information actionable and used attributed guest reviews. I carried those decisions through interactive prototypes and implementation review.

I applied the same information-priority thinking to a mobile Kiyomizu guest guide. On arrival, people need directions, times, Wi-Fi and luggage help. Later, they can browse house guidance and activities.

I reduced scrolling, replaced the embedded map with a directions link, moved luggage help earlier and connected six named activities to their individual pages. These were design-review decisions, carried into a published prototype.

I connected campaign discovery, property choice and workshop participation through a shared question: what does a guest need to understand before taking the next step? That shaped the navigation, page hierarchy, interaction prototypes and service information I delivered.